Seattle Polo & Equestrian Club
THE PROJECT
The Seattle Polo & Equestrian Center, located in Enumclaw, Washington, hosts prestigious events like the Pacific NW Governor's Cup and Seattle Cup. Known as "The Claw," the center is also branded nationwide as the "Gateway to Mount Rainier." It houses a budding club with a mission to grow the sport and centralize polo in the Pacific Northwest Circuit. With its prime location less than an hour south of downtown Seattle, The Seattle Polo & Equestrian Center offers a unique experience for riders and spectators alike.
Public Relations
The Challenge
In 2019, the Seattle Polo & Equestrian Club hosted its highly-anticipated 5th annual Polo Party Event, the premier polo event in the state. To increase awareness of the event, there was a need for effective storytelling through television, print, and social media, as well as direct marketing services.
Our Solution
Our team began the project with a discovery session to understand the organization's goals for the campaign. We then conducted a strategic communication planning session to select the best pitches and stories, present research, and make recommendations to the client. Through our efforts, the media coverage generated $118,000 in media add value and reached 49.2 million impressions over the 30-day campaign. The client received a critical mention report that detailed the impressions, placements, and media dollars generated by the secured media coverage.